Meet The Purple Pass.

We built a loyalty programme for people who love real açaí. It's called The Purple Pass, and it's simpler than most cards you're carrying around.

What it is

A physical card that gives you 15% off your next 12 açaí bowls at any of our partner stores in New Zealand. One stamp per bowl, one discount per bowl. When your twelve are done, you've saved yourself about the price of two free bowls.

How to use it

1. Visit any participating store (there are eight — you can see the full list at savoramazon.co.nz/card).
2. Order an açaí bowl.
3. Show your Purple Pass at the counter before you pay.
4. The store applies the 15% discount and stamps your card.

Repeat that up to twelve times. Simple.

Where to get one

Cards are handed out at participating stores. If you're a regular at any of the following, ask the staff on your next visit:

• Duck, Duck, Goose — Rosedale, Auckland
• Jungle Cave — Onehunga, Auckland
• Solacia — New North Road, Auckland
• Reflekt Wellness — Westgate, Auckland
• Bay Açaí — roaming truck, Bay of Islands
• Olah Açaí — Coastlands, Paraparaumu
• Flip — CBD and Henderson, Auckland
• Atmosphere — Newmarket, Auckland

Full addresses and directions on the Purple Pass page.

The rules (short version)

• Valid at participating stores only.
• One stamp and one discount per bowl.
• Not valid with other offers.
• Card must be presented at time of purchase — no back-stamping.
• Discount applies to the first 12 bowls per card.

Why we did this

Real açaí costs more to serve than the sweetened bowls most cafés put out (we wrote about why here). We wanted a way to reward the people who choose real açaí anyway — and to give our partner stores a reason to talk about their supplier at the counter.

If you know, you know. This card is for people who already do.