Journal
Stories & guides
Real açaí, from Pará to your bowl. Field notes, how-tos and the reasoning behind our supply chain.
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What is real açaí? (And why most bowls out there aren't)
A short guide to spotting the difference between real Amazonian açaí and the powdered, sweetened blends most cafés serve as "açaí".
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Meet The Purple Pass — how our loyalty card works
We built a rewards card for people who love real açaí. Here's what it is, where to use it, and how to get one.
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From the Amazon to Auckland — how our açaí gets here
A 12,000-kilometre journey from the Pará floodplains to a bowl shop in Auckland. Here's every step of it.
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